Now you only really see them speak through celebrity and pop-culture moments.”Īnd which celebrities did the company focus on? Often Black ones: Saweetie and Cardi B at the BET Awards, Megan Thee Stallion at the Grammys, Iman at the Met Gala, Halle Berry at the Oscars, and Angela Bassett at the Golden Globes. You don’t see quotes from Stefano or Domenico nowadays, which is what got them in trouble in the first place. “They’re only getting stronger because they have a really good comms strategy, relying less on their founders and focusing on the celebrities.
“In my opinion, they just never left,” says fashion writer and designer José Criales-Unzueta. Instead of taking what has become the go-to luxury-brand rehab route of Chanel, Gucci, and Prada - hiring a head of diversity and inclusion - D&G opted to hire a new head of worldwide celebrities and VIP relations, Lucio Di Rosa, an industry veteran who spent 15 years working at Versace and, as a result, has built good relationships with celebrities and their stylists. It shows how D&G, thanks to its deep pockets, has been able to leverage its semi-outlaw status to invite people who otherwise might not be considered by the fashion insiders as worthy of attention into its influencer fold. The company’s survival despite social-media opprobrium is something of a case study in corporate crisis management. And given that D&G has money to spend - glossy advertisements to buy, tickets for celebrities to come to its events - there are always work-arounds. How that has happened shows the limits of trying to police fashion labels, whose moneyed clients may not share a progressive worldview anyway. But for a decade now, they have largely been forgiven. Wait, wasn’t D&G supposed to be canceled? Everybody in fashion seemed to know that the irascible Italian duo have consistently made questionable decisions that seemed to represent questionable personal values - and have been unapologetic about it. It was also showcased, repeatedly, in Elle, worn by Lopez in February, by Hailey Bieber in April, by Olivia Rodrigo in May, and by Hudson on a November cover. On InStyle’s December cover, D&G appeared again, this time worn by Reese Witherspoon. Dolce & Gabbana was featured in Harper’s Bazaar, worn by Nicole Kidman in October and by Tracee Ellis Ross in November in Vogue, worn by Kaia Gerber in June-July, by Lorde in October, and by Sarah Jessica Parker on the December cover and in InStyle, worn by Kate Hudson on the March cover and by Lopez and Jennifer Hudson in spreads in May and August, respectively. In fact, Vogue titled its story covering one of the shows “Even an Apocalyptic Hailstorm Couldn’t Cancel Dolce & Gabbana’s Alta Sartoria Show.” Elle pointed out the aftermath: “a surprise rainbow painting the sky.” Harper’s Bazaar declared the events “epic.” It was just business as usual with a side of ominous precipitation.īut that wasn’t all. Or at least a moment of Schadenfreude warranted by those in fashion who felt Stefano Gabbana and Domenico Dolce, despite their controversial history, were immune to consequences.
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Dolce & Gabbana, an over-the-top series of shows in Venice last August, some celebrities - including Doja Cat, Diddy, Jennifer Lopez, and Normani - and a hailstorm. It was like a karmic message from Mother Nature.
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